Julian's wife, Catherine Clark Demetriadi, MInstF, joined his business as co-director in 2015. She is the principal of FundraisingPoint, a branch of CommunicationsPoint. It is a consulting service for charities and non-profits. For over three decades, Catherine has worked with non-profits, whether by helping them to establish development programmes or steering them through successful annual, major giving, capital, endowment, and legacy campaigns.
Julian Demetriadi started his career in the hotel industry (a hospitality management graduate of Dorset Institute of Higher Education, now Bournemouth University) and became the specialist writer/journalist on the then weekly rival to Caterer and Hotelkeeper – The Catering Times. He went on to edit Hospitality magazine and manage the public relations for the industry’s professional body – Hotel & Catering International Management Association, and in 2006/7 managed the PR for the Association’s successful change of name to the Institute of Hospitality.
In the ‘noughties’, Julian was responsible for the PR for the highly successful Government backed/Institute of Hospitality’s ‘Hospitable Climates’ sustainability awareness campaign aimed at the UK hospitality industry. He went on to be the media consultant to the Considerate Hoteliers Association.
In 2011, CommunicationsPoint was a key player in the acclaimed new image for the British Association of Hospitality Accountants (BAHA), which became HOSPA – the Hospitality Association for Finance, Revenue Management and IT Professionals. In the same year, the consultancy played a major role in the promotion work for the re-opening of Blanch House – Brighton’s original boutique hotel.
In 2013, Julian founded the first ever Salisbury Fringe for new bite-sized plays and monologues in pubs and cafes, written by new local writers and performed by professional actors. He also became Chairman of the Salisbury Fringe Festival. The first and second annual events in October 2013 and 2014 were such a success with the public that the 2015 Salisbury Fringe was even bigger and better! His love of theatre goes back to his school days and his time studying history at London University, where he was Director of the Birkbeck Players.