The Hotel Marketing Association has signed a management agreement with HOSPA – the Hospitality Finance, Revenue Management and IT Professionals Association – to provide hospitality marketing expertise to the HOSPA membership, via regular meetings and events to communicate industry trends, views and strategy.
The agreement, which is announced with immediate effect, will add an important hospitality marketing dimension to HOSPA which is already represented in the fields of finance, revenue management and information technology.
Under the terms of the agreement, the HMA will promote the commercial and strategic benefits of HOSPA membership to its existing database and the wider hospitality marketing community. The existing HOSPA membership will receive in return valuable insight and informed opinion from a team of hospitality marketing professionals.
For its part, HOSPA will be responsible for HMA’s administration – in accordance with HMA budgets and approval procedures. In addition, all HMA members will automatically become HOSPA members, with access to all the Association’s benefits and events. These range from HOSPA’s Professional Development and Education Training Programmes; its monthly magazine ‘The Overview’; and the HOSPA Hospitality Finance, Revenue Management and IT Communities and their topical events, to regular London and regional membership meetings; and the Association’s major annual Conference and Exhibition, HOSPACE, with its unrivalled networking opportunities.
There will be an HMA joining page on the HOSPA website (www.hospa.org), accompanied by a special initial membership rate offer.
Commenting on the agreement, Ed Purnell, Chairman of the HMA said: “The impact of the digital era on our industry has been exciting and fast-paced. Marketing professionals have had to adapt quickly to ensure that they keep their strategies relevant and optimised. This has naturally aligned marketers and marketing intelligence with revenue management and systems infrastructure, so the converging of the Hotel Marketing Association with HOSPA was an obvious next chapter for us.”
HOSPA Chairman Chris Upton added: “We are delighted to welcome the HMA to HOSPA. The HMA’s objectives form a natural fit with our own, especially at a time when marketing is increasingly becoming an integral part of HOSPA’s three membership disciplines and communities – hospitality finance, revenue management and IT. We look forward to supporting the HMA in enhancing high marketing standards and practice; and to benefiting from the HMA’s marketing professionalism and expertise.”
HOSPA (Hospitality Professionals Association for Finance, Revenue Management and IT) is a non-profit educational organisation, formed to bring together those hospitality industry professionals involved in Financial Management, Revenue Management and IT. Not only is HOSPA recognised as the UK’s authoritative voice in the hospitality industry on financial management, technical accounting issues, taxation, and hotel valuation, but also as the leading arena for debate on hotel technology developments and issues, and Revenue Management topics, through their prestigious annual HOSPACE Conference and meetings programmes (www.hospace.org) . The membership has expanded to nearly 1,100 members. HOSPA – which has provided an industry specific, hospitality focused programme in Financial Management for over 23 years – has recently introduced a similar programme for Revenue Management. HOSPA is on all major Social media channels especially Twitter on @HOSPATweets
For more information, visit: www.hospa.org
About Hotel Marketing Association (HMA)
Founded more than 40 years ago, with the aim of promoting good practice within the hotel marketing industry, the HMA was formerly the hospitality marketing branch of the Chartered Institute of Marketing. The HMA split from CIM in August 2015 after a 12 year long partnership as both organisations sought a new direction. For details of HMA events visit www.hotelmarketingassociation.com or follow on Twitter @hmainfo and LinkedInBack to News