Office: 01988 500369
Mobile: 07585 505309


Hospitality IT solutions specialists Avenue9 advise Watergate Bay Hotel

Hospitality IT solutions specialists Avenue9 advise Watergate Bay Hotel

October 2015

Hospitality IT solutions specialists, Avenue9, is delighted to announce that it has been engaged to advise one of Cornwall’s leading family owned, beach destination hotels – the 69-bedroom Watergate Bay Hotel, overlooking one of the most popular surfing beaches on the county’s North coast at Watergate Bay, near Newquay.

“We are delighted to be working with such an exciting and expanding family-owned hotel business as Watergate Bay,” said Avenue9 Managing Director Kevin Edwards. “Avenue9 will be undertaking a major review of the hotel’s management IT systems to demonstrate their appropriateness for the business, and their potential usage.

“To achieve this, we will be working closely with the hotel’s management team to fully understand Watergate Bay’s aims, objectives and expectations for IT within the overall business strategy. We will examine how each current IT system functions within the hotel – enabling us to identify areas for improvement that also will support expansion of the business.

“We will then draw up a detailed IT strategy document to: identify key IT systems that need upgrading or replacing, align the management objectives, and make recommendations for future actions and investments.”

As an independent organisation, not aligned to any particular product or vendor, Avenue9 is in an ideal position to advise on this process and assist Watergate Bay Hotel in selecting and operating a suite of IT hospitality systems that will work best together – to service the business, maximise its potential, and support its future plans for growth as efficiently and as effectively as possible.

Watergate Bay Hotel joins the ever growing portfolio of Avenue9 clients – that currently includes major brands such as: The Gleneagles Hotel, The Hotel Collection, SACO (The Serviced Apartment Company), Generator Hostels, Redefine BDL Hotels, and Bourne Leisure.


 Notes to Editors:

Newcastle-upon-Tyne based Avenue9 is a highly experienced IT solutions delivery company – specially designed to take the fear out of IT systems management in the hospitality and leisure industry through a clearly defined, seamless and independent bespoke approach to solving client IT challenges. In June 2014, following a soft launch, it was officially unveiled across the UK and overseas to all sizes of operation.

Formerly part of the highly reputed Claritas Solutions Group of Companies, Avenue9 was the focus of a management buyout in December 2013 by former Claritas employees Kevin Edwards and Philippa Witheat.

Based on their extensive industry experience and market knowledge, the new company’s Managing Director Kevin Edwards and Sales and Marketing Director Philippa Witheat identified a key challenge common to many hospitality and leisure Finance and IT directors – namely, the need for a seamless and independent approach to managing a multitude of vendor relationships and disparate systems, often inappropriate to the nature of many hospitality and leisure operations.

Avenue9 have, and are currently involved in, the following types of projects:

  • PMS (Property Management Systems) and EPoS (Electronic Point of Sale) rollouts (consultancy, RFP – Requests For Proposals – delivery, hosting)
  • PCI compliance – both technical and operational consultancy
  • Various network solutions
  • New-build properties
  • General consultancy and IT health checks
  • Technical support
  • Contract negotiation
  • Brand development and website hosting

For further information:

Philippa Witheat Sales & Marketing Director



+44 (0)191 269 6956

+44 (0)773 922 4062


Avenue9, Clavering House, Clavering Place, Newcastle upon Tyne, NE1 3NG


Back to News