By Julian Demetriadi, PhD FIH MHOSPA, Co-Director, CommunicationsPoint
“It was a truly great year for the Farley Music Festival, and CommunicationsPoint somehow managed to exceed the already very high standard of previous years with our publicity,” said Farley Music Festival Board Member Doric Bossom.
CommunicationsPoint is delighted to receive these appreciative words. This is the third consecutive year we have been awarded the PR for the festival. Through the creation of greater public awareness, we have contributed to the festival’s year-on-year growth in popularity. Not only did the festival break all previous attendance records in June 2019, it smashed them, raising important funding for the upkeep of the iconic Wren-style All Saints’ Church in the picturesque Wiltshire village of Farley, seven miles east of Salisbury.
CommunicationsPoint’s achievements included coverage in key local media: That’s TV Salisbury, Salisbury Journal (including the front-page of the entertainments section), Wiltshire Life, Wiltshire Living, Salisbury Life, Evolver magazine, Your Valley News, and Discover Salisbury magazine.
The annual Farley Music Festival, now in its 18th year, is gaining a loyal following by showcasing talented young musicians from around the world, performing classical music of the highest quality in the charming and intimate setting of All Saints’ Farley. Many are current or past students at London’s Royal Academy of Music.
The sell-out 2019 festival line-up included the return four outstanding concert performers who wowed past Farley audiences: the current winner of the coveted Liszt Competition in Budapest, Syrian pianist Riyad Nicolas; international award-winning Serbian pianist Viktor Bijelović; and Scotland’s globally acclaimed multi-instrumentalist Ayoub Sisters, born of Egyptian parents. Since the sisters’ previous Farley appearance in 2016, they have performed at the Cairo Opera House, the Royal Albert Hall, the Royal Festival Hall, and the London Palladium. In addition, they made their 2017 live television debut at the BAFTAs, where they performed their own arrangement of George Michael’s Mother’s Pride.
Newcomers to this year’s Farley Festival, such as the highly promising Italian classical pianist Francesca Orlando, proved big hits with the Farley audiences. A postgraduate at the Royal Academy of Music, Francesca brought a thrilling interpretation of Schubert and Beethoven to her Farley Festival concert programme.
Chamber music trio International Young Soloists treated the Farley audience to Beethoven’s Appassionata, Chopin’s Introduction et Polonaise Brillante, and a Brahms’ piano trio.
All praise should go to the event’s organisers for giving a showcase to these remarkably talented young musicians.
The annual Farley Music Festival has become an essential event on Wiltshire’s cultural calendar, and CommunicationsPoint is proud to have spread the word to record audiences.
Julian Demetriadi PhD FIH MHOSPA
Tel: 01988 500 358
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